We are extremely excited to present to you the new Common Empire kit! Produced in conjunction with the Specialized Custom team, we’ve designed a kit that represents community, inclusivity and something that you’ll look absolutely amazing in and help you perform at your fullest.
How did we come up with the design you ask? The colours green and gold were chosen to represent our empire, your empire and us as a community. The green symbolizes growth, harmony, freshness, and fertility. Green also has strong emotional correspondence with safety and you know how much we love safety. The gold represents illumination, love, compassion, courage, passion, magic, and wisdom. These are all of the things we believe make us so strong together and exactly what the cycling community needs. The honeycomb was the perfect shape to reflect the community and its design symbolizes working together and being connected from all angles. (we can thank the design team over at Specialized for this nice little touch). Lastly, the wave icon on the shoulder represents our mantra of being inclusive, welcoming and that we should say hello to our fellow cyclists. Our hope is to make this the way forward for all cyclists, globally. So don’t forget to say hi!