Partner with CE
Empowering brands with content, event and partnership opportunities
We connect cycling and outdoor brands with real riders, real places, and unforgettable experiences. Through authentic events, creative storytelling, and world-class photography and video, Common Empire helps brands live where adventure happens.
About Common Empire
Common Empire is a collective of riders, creators, and storytellers who live for the outdoors. Based in Eastern Ontario, we create events and content that celebrate the spirit of adventure — on gravel, pavement, or trail. We bridge the gap between brands and communities, giving companies a platform to connect with passionate cyclists and outdoor enthusiasts in meaningful, measurable ways.
Our services
Real connections, real riders
We put your brand in front of an active, loyal community — not an audience that scrolls past, but riders who show up, ride, and share.
Integrated brand experiences
From branded checkpoints to demo zones and product testing, your brand becomes part of the ride itself.
Content that tells a story
World-class photography and video captured in the field — real experiences, not staged product shoots.
Editorial partnerships
Long-form storytelling and product features that build credibility and emotional connection with our community.
Event sponsorship opportunities
Title sponsorship, on-course activations, and media partnerships across our signature events and weekly rides.
Measured impact
Post-event metrics, content analytics, and performance tracking — so you can see exactly how your brand resonates.
What we offer
The deliverables
Branded photo & video packages from live events
Professionally shot assets from real rides, delivered ready for social, web, and print.
Editorial articles and product features
Long-form storytelling that puts your gear in the hands of real riders.
Event integration & signage placement
On-course branding, checkpoints, and demo zones at our signature events.
Social media campaigns & analytics reports
Coordinated campaigns with transparent, platform-by-platform performance reporting.
Collaborative content calendar planning
We plan alongside your team so activations land at exactly the right moment.
Partnership showcase page on the Common Empire website
A dedicated home for your brand story on commonempire.com.
Event integration
Our signature events are designed for brand visibility and engagement. Each offers multiple integration options — from branded checkpoints and demo zones to media partnerships and social coverage.
Taste the Maple
A spring gravel experience celebrating local food and maple country.
Candy Burner
A post-Halloween ride with community fundraising and brand activation.
Rise & Ride / Park Loops
Weekly ride series built for engagement and gear testing.
Communiski
Winter XC ski series connecting outdoor enthusiasts across the region.
Our approach
We don’t do staged product shoots — we create real experiences that capture the feeling of riding, exploring, and belonging. Our content combines professional storytelling with raw authenticity, helping your brand build credibility and emotion. Every campaign is rooted in purpose: highlighting how your products empower people to go further, explore deeper, and share the ride.
Why partner with us
Authentic brand integration
Your products aren't just featured — they're lived. We showcase your brand through real riders, real stories, and real experiences that build trust and emotional connection.
Cross-event exposure
Your brand becomes part of our annual rhythm — featured across rides like Taste the Maple, Candy Burner, and Communiski, ensuring year-round visibility and engagement.
High-impact content creation
From photography to video and editorial storytelling, our creative team captures your products in their natural element — creating assets that perform across digital, social, and print.
Strategic storytelling
We combine product expertise with creative storytelling to highlight how your gear performs and why it matters — connecting innovation with inspiration.
Engaged outdoor community
Our audience isn't passive — they ride, explore, and share. Partnering with Common Empire connects your brand to an active, loyal community that values quality and authenticity.
Measured reach & return
Every partnership includes performance tracking, post-event metrics, and content analytics — so you can see exactly how your brand resonates across platforms and audiences.
Your brand belongs where the adventure happens
Join us on the road, on the trail, and in the stories that inspire riders to explore more. Tell us about your brand and what you’d like to achieve — we’ll follow up with ideas and packages.
- Authentic content from real events
- Year-round, cross-event exposure
- Measured reach with post-campaign reporting
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